As any successful business owner will attest to, growing a company into a reputable & financially successful entity is a process that takes several phases or steps, and often those steps are necessarily accomplished in a certain order. You can’t put the cart before the horse. The same can be said for a company that wants to capture some of their market through a website on the internet. Like in traditional business, your first few steps in getting a website up are pretty straight forward. You choose your domain name and collaborate with a website design professional, like Siders Web, and get your website up and running.
The steps that follow in growing a business website are not always to so straight forward to a business owner. A VERY important thing to understand in having a website is that, it’s not a “build it and they will come” scenario. Once a website is up and running, you still need people to be able to find your services through internet search. Let’s face it, if your services are listed on page 10 of the search listing, most often no one will see your website or services. This is where the “next step” comes into play on the website end. The next step for online growth to increase your website’s exposure, and consequently acquire more of your online target audience, is called Search Engine Optimization or SEO. I will discuss particular SEO strategies and what they entails in a later article, but what I want to stress in this article is the importance of SEO in the growth of your internet presence.
SEO campaigns are typically run in increments, i.e. 3 month, 6 month or 1 year campaigns. Big business typically spends a lot of money on SEO development and it can be a significant part of their marketing budgets. This is where Siders Web can help. We have developed proven SEO strategies that are cost effective for small and medium sized business. The “little guys” can compete with the “big guys” on the internet with the right SEO strategy and technical know-how. Siders Web offers 3 month, 6 month & and 12 month SEO campaign services for those businesses looking to grow their internet presence and increase their customer acquisitions through their website. Let us tell you how we can make your business better.